Specialized has teamed up with Shopatron to offfer customers a 'Click and Collect' service via its website.
UK shoppers can now reserve Specialized and Globe bicycles online with a view to picking them up from one of the eight concept stores in this country.
“Our Specialized Concept Stores are a great asset to the brand and a great resource for our customers,” said Richard Hemington, managing director at Specialized.
“They provide the ultimate support for customers of the Specialized brand. With this new online shop, we have now extended access to this excellent resource online to our customers.”
The in-store pickup service, powered by Shopatron’s retail-integrated eCommerce platform, combines the convenience of shopping online with all the benefits and services associated with buying in store.
Specialized UK boss Richard Hemington recently spoke to BikeBiz about why the concept store program has become important to the brand and its customers.