Sean McLaughlin, web manager at Specialized believes the growth is partly due to the regularly updated content but also because of extra worldwide demand for Specialized bike and bits:
"The popular success of our bicycles, especially the Epic, certainly accounts for some of the growth. [The site also has] stunning imagery and in-depth stories that can be found
nowhere else. Specialized.com draws heavily upon sponsored athletes - including world champion Mario Cipollini.
"The 450K number is greater than the combined circulation of all USA cycling
publications in which we advertise. At this rate, we're bound to break half a
million unique visitors in April, making Specialized.com one of the most
visited web sites in the sport."
According to the paid-for figures from the Audit Bureau of Circulations Interactive, VeloNews.com gets an average of 260 000 'unique visitors' per month.
PIC ABOVE - AS SEEN ON SPECIALIZED.COM
"The Schleprock is the world's oldest known mountain bike and is believed to be dated at approximately 1500 BC (before Cannondaler) It's made of wood and stone and has the worlds first bicycle computer, the sun dial."