Spend via mobile and tablets 'set to soar'

Verdict research suggests market heading toward £23.1 billion by 2018
Author:
Publish date:
1-screen-shot-2013-10-30-at-11.08.20.png

Spending via mobile phones and tablets will be worth over £23 billion by 2018, according to a survey of 10,000 online shoppers by Verdict.

Currently worth around £7.9 billion per year, tablet proliferation is expected to continue to grow rapidly. 38 per cent of online shoppers research goods instore prior to purchasing online.

“Cannibalisation of spend has had a major impact in market sizes as mobile phones and tablets have become more mainstream shopping devices, often replacing desktops and laptops”, explains Verdict Analyst Matthew Rubin.

“Mobile phone spend has grown rapidly, though it remains relatively small, while tablet spend has grown from nothing to almost twice the size of mobile phone spend in just the two years to 2012, and that trend has continued into 2013.”

“This appears to be a major concern for retailers with a physical presence” said Rubin, “however, with only seven per cent of mobile phone shoppers completing transactions in a store; there is still a major opportunity to convince them to make the transaction through the store itself or through its own website. This requires strong customer service and engagement, but with 57 per cent of online shoppers comparing prices between websites, it is also essential that retailers with homogenous products match or come close to pureplay pricing.”

Featured Jobs

Iride

Customer Services Support

i-ride.co.uk I Burgess Hill, Sussex I Competitive Salary Plus Commission I Date Published Tuesday 20th November 2018

BE2016_googlelogo

Senior Sales Executive

BikeExchange I UK Nationwide I Salary TBC Depending on level of experience I Date published Tuesday 11th December 2018