PxPixel
Sponsorship opportunity going begging - BikeBiz

Sponsorship opportunity going begging

The Singletrack art expo at Towneley Hall in Lancashire is now open, but has no bike trade sponsor. The event has already been featured in The Independent on Sunday, and other newspapers and mags will run puff pieces in due course. 100 000 people are likely to attend the exhibition, many of them new to cycling.
Author:
Publish date:

The sponsor's cash will go on getting better prints done of the excellent MTB imagery and other ways of beefing up the feel of the expo.

"All we ask is a sponsor to come along and help us out with the cost of showing this thing. Cost is negotiable but will most certainly work out to be the cheapest sponsorship deal per visitor of any event run this year," said Singletrack's Mark Alker.

"In return the sponsor gets the usual logo treatment, including prominent positioning on all posters and calendars as well as within the gallery itself and on all publicity material sent out."

Singletrack magazine is running a double page spread on the expo in the next issue. What Mountain Bike and MBUK are also about to run features on it.

But quite aside from the cycle press, there's also scope for reaching 'outside the box', said Alker.

"We are targeting local schools who will be bringing kids by the coach load to see it.

"This exhibition is not about mountain bikes, it's about inspiring the general public to go out and give it a go. Isn't that exactly what the bike industry is crying out for just now?

"We have started something totally original, something that is already turning people's heads. And we are talking the general public here, not just experienced mountain bikers. In fact, it's the type of people who will probably leave the exhibition inspired enough to go home and drag out there old bike from the shed, take it down the local bike shop to have it fixed and then go out and ride it for the first time in years."

To get a handle on how much Singletrack is after (and it's not a lot) call Julie Dymond on

01454 228653.

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018

CRC_Logo_620x349-1

Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018

Canyon_Logo_1(1)

Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018

CRC_Logo_620x349-1

Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018