Spread the joy - and practicality - of cycling - BikeBiz

Spread the joy - and practicality - of cycling

There’s a time and a place for negative campaigning – and it’s not “always” and “everywhere”.
Author:
Publish date:
1-ellielovebikes.jpeg

It's clearly important that planners and politicians get to hear our road safety and road justice messages but let's not throw out the baby with the bathwater. Let's also advocate for cycling's many benefits – and that includes the fact that cycling gives you a kick of endorphins and can be exhilarating as well as practical and freedom-enhancing.

To that end I started a hashtag on Twitter: #gotintocycling (Update – thanks to lots of lovely, heartwarming mini-stories, the hashtag was the top-trend on Twitter.)

Image placeholder title

Some industry types have started contributing to it but it's mainly cyclists sharing why they got hooked, how they "got into cycling."

Here are a few samples from the meme. Hopefully it'll grow, passing on the positive messaging to others. As @imaderbygirl said on Twitter: "If the people who are actually [advocating for cycling] can't be positive what hope for anyone else?"

Featured Jobs

the cycle hub

Workshop Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Wednesday 3rd October 2018

jc cook bike promo

Mechanic/Sales Assistant

JC Cook I Grimsby/Scunthorpe I Salary: 20k Plus Commission I Date Published Tuesday 16th October 2018