Fisher Outdoor Leisure is cutting the price of SRAM's Avid hydraulic brake range for bike retailers.
The brakes, as used by the likes of Steve Peat and Julien Absalon, are available at the lower prices now.
Trail riding brakes including Avid Juicy 3, Elixir 5 and Elixir R are reduced from £79.99 to £69.99, £139.99 to £112.99 and £159.99 to £129.99 SRP respectively.
Avid's XC brakes have also been reduced in price with the Elixir XX and XO coming down from £309.99 to £249.99 and £249.99 to £199.99 SRP respectively.
“We have worked hard to support both our dealers and consumers for the coming season. Dealers will not only be able to offer great products at great prices but, with the introduction of the SRAM Technical Centre, they will also be able to get first hand training and support and all Avid hydraulic products thereby adding real benefit to their business.”