SRAM brake lever wins US design award - BikeBiz

SRAM brake lever wins US design award

I.D. Magazine's 47th Annual Design Review, “America's largest and most prestigious juried design-recognition program”, according to IDonline, praised the futuristic design of SRAM’s two-axis brake lever
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The August I.D. magazine – price: $32.00 – carries the winners of the 2001 Design Review.

SRAM’s brake lever won a ‘design distinction’ gong in the consumer products category. It was in good company: other distinctions went to Nike's Swift Suit, Ipaq's Pocket PC and Ford's Th!nk electric vehicle. The Apple Mac G4 Cube won the main award.

News of SRAM’s award appeared first on http://www.bicycleretailer.com and has yet to be carried on IDonline, the website of I.D. Magazine, although a run-down is promised soon, see http://www.idonline.com/adr01/

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