SRAM launches Red Black groupset at Expo 2011

Dealers at Fisher's house show get first UK look at the latest from SRAM
Author:
Publish date:
sram_launch_at_fisher.jpg

The UK cycle trade got its first look at the SRAM Red Black groupset today at Fisher Outdoor Leisure's Expo 2011, as part of a simultaneous global unveiling.

The Red Black groupset, set to be ridden by World Tour Teams like Garmin-Cervelo, Saxo Bank Sungard and Liquigas-Cannondale, was on show at the Sopwell House-set event.

“We’re thrilled to be part of the global product launch for this new top of the line groupset from SRAM," enthused Tim Bayley, SRAM product manager for Fisher. "Offering different styling but the same outstanding performance as SRAM Red, this is another quality addition to the SRAM Road portfolio, which is growing rapidly in all the pro, race and sportive sectors.”

The groupset follows the SRAM Red LTE (Red Yellow) groupset – released as a limited edition earlier this year. 

SRAM Tech Centre UK's manager Rob Weekes is pictured with the product above. 

Featured Jobs

frog bikes promo

R&D Manager

Frog Bikes I Ascot I Salary: £22k-£26k (depending on qualification and experience) I Date Published Tuesday 6th November 2018