Fisher Outdoor Leisure's forthcoming house show Expo 2012 is set to be the first opportunity for IBDs to get their hands on the brand new SRAM Red groupset.
The groupset, announced yesterday, promises to deliver top notch road racing technology, with lightweight, flawless shifting, aerodynamics and ergonomic advantage with aesthetic styling, SRAM says.
Yesterday the distributor confirmed SRAM Vice President FK Day will be attending Expo 2012.
IBDs can register for Expo at www.fisheroutdoor.co.uk
There's more on the new SRAM Red groupset at www.sram.com