SRAM technical centre comes to the UK - BikeBiz

SRAM technical centre comes to the UK

Firm underlines growing importance of GB with new facility to enhance service, warranty and training support
Publish date:

The UK is set to get its own dedicated SRAM technical centre, with the extension of the manufacturer's European Dealer Service Direct (DSD) programme.

The UK centre is set to open in the summer of 2010 and provide enhanced service levels while also supporting growing sales and UK-specced kit. Fully trained personnel will staff the facility, with expert knowledge in dealer service, warranty and training across its brands.

SRAM has yet to officially confirm where the facility will be located, but revealed it will be close to a well respected riding venue, giving additional opportunities to host training and product launch events to support SRAM dealers.

Director of SRAM European sales Robert Priest said: “I am pleased to see this investment happen for the UK, having originally started my industry career in this market.

"It’s a recognition of the importance and position of the British market. We have some excellent partners and relationships in the UK and being able to fortify those further is very satisfying.”

Featured Jobs


Senior Sales Executive

BikeExchange I UK I Salary TBC Depending on level of experience I Date published Tuesday 31st July 2018

bespoke biking promo

Bike Project Manager

Bespoke Biking CIC I The Bike Hub Winchester I Salary: £20-25k DOE I Date Published Tuesday 24th July 2018


Technical Service Mechanic

Canyon Bicycles UK Ltd I Kingston upon Thames I Competitive Salary I Date Published Monday 6th August 2018

webuycycle promo

Business Manager

Bikeworks Derby/Webuycycle I Derby I Salary: Competitive but Negotiable DOE I Date Published Wednesday 15th August 2018

giant promo

Credit Controller

Giant Bicycles I Leicester I Salary: Competitive Salary Experience Depending I Date Published Wednesday 8th August 2018