Stages Cycling to debut in UK with Saddleback

Exclusive distribution deal brings US power meter brand here for the first time
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Stages Cycling has appointed Saddleback as exclusive distributor of its Stages Power meter products in the UK, starting early September.

UK prices start from £599 and top out at £799 (with a couple of prices still to be confirmed). You simply buy a left hand Stages crank (to match your right hand crank) and the Stages Power unit is affixed to the crank and calibrated in the US.

The brand believes power measurement is crucial for cyclists’ and triathletes’ training regimes, regardless of discipline, and want to see power-based training become accessible to all enthusiastic cyclists. By design, Stages Cycling believe power meters should be simple, robust, and not force cyclists to make major concessions in terms of weight, aesthetic, or crank choice, they say.

Design, development and manufacture of the bicycle crank arm power measurement systems takes place in Boulder, Colorado. The engineering team has a wealth of experience producing products for the cycling and fitness industries and together the core design group has been awarded over 200 patents collectively during their careers.

Vice president of Stages Cycling Doug Crawford said: “We couldn’t be more excited to partner with Saddleback in launching our Stages Power meters in the UK market. Saddleback’s focus on premium enthusiast brands is the perfect fit for us.

“We’ve had substantial customer interest in the UK and we’re so excited to have Saddleback on board to fill those rider’s needs. We are expanding our international distribution very carefully to ensure complete customer satisfaction. Saddleback has proven to meet all of those expectations and will be a critical member of the Stages team.”

Saddleback's senior brand manager Richard Mardle added: “We are very excited to announce our partnership with Stages Cycling. We feel their product represents innovation and evolution within the category of performance power measurement. We see Stages, with our guidance, becoming the UK market leader within a few years. We are delighted that Stages see us as the right partner for their company and we are confident we can make the Stages Power meters an essential part of our dealers’ business.”

The full range of Stages Power meters will be on display and available to demo at the Saddleback Dealer House Show, held in Yate Bristol over the 10th, 11th and 12th of September.

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