Still not convinced your biz would benefit from Bike Week? - BikeBiz

Still not convinced your biz would benefit from Bike Week?

Those who voted on last week's poll that 'there aren't enough hours in the day' to get involved with Bike Week may wish to reconsider now that the publicity is being ramped up, and the positive media mentions gained. Today, one of the world's biggest websites leads with Bike Week plugs...
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full2719_BBCbikeweekplug.jpg

The BBC.co.uk home page loads with a cycle image this morning, and links to cycle-related pages, including a big splash on Bike Week.

http://www.bbc.co.uk

http://www.bbc.co.uk/.../active_cycle.shtml

http://www.bbc.co.uk/.../cycle_week.shtml

However, it's not all good news, the Video Nation slot about cycling is a rant from 1996 by Jennifer Grimshaw who "hates cyclists - they are selfish, arrogant and think pedestrians should defer to them. Well, she thinks they should have licences just like car drivers and should be fined if they break traffic regulations."

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