Sting-Ray voted 'best toy' at International Toy Fair Awards - BikeBiz

Sting-Ray voted 'best toy' at International Toy Fair Awards

Launched in April 2004, more than 500 000 Schwinn Sting Ray units were sold up to December 31st 2004. At the weekend, Pacific Cycle's bike picked up an award at a gala event in New York. News about the Sting-Ray's relaunch was carried on BikeBiz.com months before anywhere else. PLUS: Schwinn has launched a new category of Sting-Ray branded four-stroke gas-powered motor scooters.
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Schwinn introduced the first models of its new line of motor scooters at the 2005 Dealernews International Powersports Dealer Expo in Indianapolis, Indiana. Three 50cc models were showcased; the Schwinn "Campus," the Schwinn "Collegiate" and the Schwinn "Graduate."

Schwinn plans to launch additional models through 2005 in the 80cc or 125cc engine category.

"Schwinn is a highly trusted name in the wheeled goods category and is one of the most recognized and respected brands in the US," said Dorel president and CEO, Martin Schwartz. "We've had great success with a variety of Schwinn-branded wheeled goods, and gas powered scooters are a natural extension of the Schwinn brand."

Pacific Cycle CEO Chris Hornung said:

"The motor scooter market is booming. This new, high quality product represents an opportunity to motorcycle dealers and bicycle shops that can accommodate gas-powered mobility products. Schwinn Motor Scooters will bring additional traffic and sales to independent bicycle dealerships."

For 2005, Schwinn has launched three new Schwinn Sting-Ray models: the Sting-Ray Three, a three-speed version of the 20" Street Series chopper; a classic Grey Ghost Five-Speed; and a Classic purple Sting- Ray. A 26" adult model of the Sting-Ray is now available as well.

The 20" Street Series Schwinn Sting-Ray won the 2004 Toy of the Year award for the best outdoor toy at the fifth-annual International Toy Fair Awards, hosted this past weekend by the Toy Industry Association in New York.

Dorel Industries acquired Pacific Cycle in January 2004. The company will announce full year-end results on March 9th.

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