PxPixel
Storck teams up with Cosworth in e-bike deal - BikeBiz

Storck teams up with Cosworth in e-bike deal

High performance engineering firm to bring Formula One technology to bicycle market
Author:
Publish date:
cosworth_radar.jpg

German bike manufacturer Storck Bicycle has joined forces with Cosworth Group, best known for its ties with the world of cars and motorsports, to develop an electric bicycle range.

The two parties expect the partnership to produce light, powerful and efficient e-bikes. Cosworth will bring technology from high performance industries – including Formula One – to the development of the e-bikes.

According to Cosworth, the increasingly popular commuter bicycle sector has seen a million extra bicycle units sold in 2010.

Image placeholder title

Andy Warr is responsible for the Storck relationship at Cosworth. He said: “Our diversification into developing clean technologies has identified cycling and more specifically the electric bike as an exciting area for Cosworth. Storck have a likeminded approach to technology and so our partnership will bring together some state of the art mechanical and electronic developments to create lighter, more powerful electric bikes.

“The economics of commuting are already changing for many people, reflecting rising fuel costs and we believe that there will be an increasingly large space for electric bikes in the transport market. The savings available by cycling are significant and electric bikes can make this option available to commuters who may travel distances that are considered too far to cycle.”

Ian Hughes, UK distributor for Storck RADAR bicycles, added: “We’ve seen strong growth in bicycle sales particularly for commuting purposes in the UK with over a million extra units sold in 2010. This has coincided with increasing interest in the electric bike market driven by rising fuel prices and changing lifestyle trends.

Image placeholder title

“Cosworth’s vast knowledge of high performance engineering will help develop more efficient and lighter electric engines, batteries and control systems along with other potential new applications,” Hughes said.

Storck Bicycle Founder and chief exec Markus Storck said: “The partnership fits perfectly the characteristics of Storck: the continuous re-development of existing technologies, the application of the most modern materials available and award winning design.”

“To mark the beginning of the partnership, we will be releasing a Storck electric bike with lightweight carbon fibre frame and Cosworth branding – the Storck Cosworth EFV - which will be available in stores from May.”

Dealers can contact Storck Raddar MD Ian Hughes at ian@ian-hughes.com or 0771 500 5626

www.cosworth.com

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018

CRC_Logo_620x349-1

Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018

Canyon_Logo_1(1)

Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018

CRC_Logo_620x349-1

Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018