Strava Premium customers to be given two month Zwift trial - BikeBiz

Strava Premium customers to be given two month Zwift trial

Starting early November, paying Strava users will be able to log on to virtual reality cycling experience
Author:
Publish date:
1-screen-shot-2015-10-30-at-11.26.22.png

Premium Strava users will soon be handed a two month free trial of online cycle entertainment service Zwift.

Every year, paying Strava users will now receive two consecutive free months of the premier multiplayer online indoor cycling experience. The launch kicks off in early November and users will be able to manage their settings online. 

"We want Premium athletes to have the most engaging experience possible – all year long, whether they're indoors or outdoors," says David Lorsch, Strava's VP of Strategy and Business Development. "This makes for a natural and compelling partnership with Zwift. Strava Premium cyclists will now have access to an incredibly engaging indoor platform and will get even more value out of their membership." 

Zwift has confirmed its monthly subscription price for the UK will be £8 per month. Strava Premium, for £3.99 per month (£39.99 per year), grants access to Strava’s most innovative technology: In addition to two free months of Zwift, Premium athletes will have access to a new suite of indoor cycling features, including customizable indoor training plans, videos and tips from the world’s best coaches.

“We’re teaming up with Strava to dramatically improve the way that cyclists ride indoors,” said Mike McCarthy, Zwift’s VP of Partnerships.

"There is a natural synergy between the social indoor experience Zwift delivers and the social network Strava has built around outdoor activities. Riding indoors more often with greater motivation and access to data helps build fitness that helps riders enjoy their outdoor rides much more.” 

Strava will also be updating its feed to distinguish Zwift activities. Additionally, virtual miles ridden with Zwift and other trainers will be split from outdoor activities and real-life segments. Trainer activities will have their own leaderboards, providing indoor cyclists greater engagement and delineation between indoor and outdoor rides.

Image placeholder title

Featured Jobs

BE2016_googlelogo

Senior Sales Executive

BikeExchange I UK I Salary TBC Depending on level of experience I Date published Tuesday 31st July 2018

bespoke biking promo

Bike Project Manager

Bespoke Biking CIC I The Bike Hub Winchester I Salary: £20-25k DOE I Date Published Tuesday 24th July 2018

Canyon_Logo

Technical Service Mechanic

Canyon Bicycles UK Ltd I Kingston upon Thames I Competitive Salary I Date Published Monday 6th August 2018

webuycycle promo

Business Manager

Bikeworks Derby/Webuycycle I Derby I Salary: Competitive but Negotiable DOE I Date Published Wednesday 15th August 2018

giant promo

Credit Controller

Giant Bicycles I Leicester I Salary: Competitive Salary Experience Depending I Date Published Wednesday 8th August 2018