Premium Strava users will soon be handed a two month free trial of online cycle entertainment service Zwift.
Every year, paying Strava users will now receive two consecutive free months of the premier multiplayer online indoor cycling experience. The launch kicks off in early November and users will be able to manage their settings online.
"We want Premium athletes to have the most engaging experience possible – all year long, whether they're indoors or outdoors," says David Lorsch, Strava's VP of Strategy and Business Development. "This makes for a natural and compelling partnership with Zwift. Strava Premium cyclists will now have access to an incredibly engaging indoor platform and will get even more value out of their membership."
Zwift has confirmed its monthly subscription price for the UK will be £8 per month. Strava Premium, for £3.99 per month (£39.99 per year), grants access to Strava’s most innovative technology: In addition to two free months of Zwift, Premium athletes will have access to a new suite of indoor cycling features, including customizable indoor training plans, videos and tips from the world’s best coaches.
“We’re teaming up with Strava to dramatically improve the way that cyclists ride indoors,” said Mike McCarthy, Zwift’s VP of Partnerships.
"There is a natural synergy between the social indoor experience Zwift delivers and the social network Strava has built around outdoor activities. Riding indoors more often with greater motivation and access to data helps build fitness that helps riders enjoy their outdoor rides much more.”
Strava will also be updating its feed to distinguish Zwift activities. Additionally, virtual miles ridden with Zwift and other trainers will be split from outdoor activities and real-life segments. Trainer activities will have their own leaderboards, providing indoor cyclists greater engagement and delineation between indoor and outdoor rides.