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Swiss company cheesed off with bike trade - BikeBiz

Swiss company cheesed off with bike trade

Odlo of Switzerland is to cease production of bicycle clothing, citing low growth opportunities.
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According to World Sports Activewear magazine, Odlo is to instead concentrate on the running and walking markets “because they show more opportunities for growth.”

However, WSA said Odlo will continue to offer a line of cycle-specific underwear, including its X-Stretch wind-protection underwear which incorporates a breathable, elasticised front section. 

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