BikeBiz Bicycle and cycling retail news
Having been in development for over three years, Dutch brand Taga has introduced its convertible tricycle to the UK.
Designed and developed by industrial designer Shlomo Barak, the tricycle is inspired by traditional Dutch cargo bicycles, but with the added twist of being designed exclusively to carry children. The design converts from its cycle form into a pushchair with one simple fold and as an added bonus is able to be easily broken down via quick releases to fit into a car boot.
In addition, the product already boasts a Eurobike Award, the International Red Dot Product Design award and a number of others gained since its European launch in September 2008.
UK MD Simon Pearson told BikeBiz at the London launch: “When introducing this product to prospective dealers I’ve had mums and dads stop me in the car park having seen the Taga. I’ve ended up doing a full demonstration outside stores to parents who’ve then asked where they can pick one up!”
The lengthy design process took into account the child’s experience, as well as the practical aspects of taking the pushchair out and about. As such, when in tricycle mode, the childseat is located at the front, giving the parent full control, while the child has full view of the road. As a pushchair, the model fits easily through most doors and is highly manoeuvrable.
Retail price for the model is set at £1,695 and a variety of add-on accessories are available, including seating upgrades tailored to growth up to age six.
Taga is now seeking retailers to carry the model in both the cycle and parenting trades, particularly in these areas: Birmingham, Kent, Manchester and Newcastle, as well as north of the border where the brand is yet to establish a presence. Those interested in becoming a Taga dealer should contact UK general manager Simon Pearson via email at simon@taga.nl.
