PxPixel
Take this bike porn book for a spin - BikeBiz

Take this bike porn book for a spin

Bike design bible Cyclepedia arrives on iPad. App features spinnable bikes and is endorsed by Stephen Fry.
Author:
Publish date:
1-lotus.jpg

Thames and Hudson has released an iPad app version of Michael Embacher's Cyclepedia, the coffee-table book on iconic bicycle designs. The app is available in the iTunes store for £6.99.

Comedian and Mac fanboy Stephen Fry said the app was "as mesmerisingly beautiful an iPad app as you could ever hope to see."

He added: "Full of innovative but intuitive ways to navigate, this is like the most beautiful, informative and deliciously lovely guide to bicycle design as you can imagine. And if you think that bicycles are a rather humble, banal and uninteresting field of industrial design this will make you think again. Stunning."

The app features an interactive collection of 100 bikes "that have changed cycling history," said a statement from Thames and Hudson.

App users can spin every bike 360 degrees and zoom into details up to 20x magnification.
Each bike is shown with text that recounts its story. There are also video clips, original brochures, contemporary advertising, engineering drawings, and rare illustrations.

Users can organize and browse bikes by year of manufacturer, style of bike, make and name, country of origin, frame material, and weight. There are also swipeable animations of 23 fold-up bikes.

The strap line for the app is: "Let your fingers do the pedalling."

Embacher owns a Vienna-based architectural design company and has a private collection of 200 bicycles. He originally self-published a photo book of his collection and once this became a best-seller the rights to the book were acquired by Thames and Hudson.

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018

CRC_Logo_620x349-1

Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018

Canyon_Logo_1(1)

Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018

CRC_Logo_620x349-1

Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018