Taking the mountain to Mohammed

Oakley is to equip a product showroom in the SoHo district of New York in order to better serve the editorial needs of high-profile fashion mags. Oakley's spring 05 apparel lines have been part-designed by renowned fashion stylist Michael Angel.
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The showroom will open in the third quarter of 2004.

"We believe that SoHo is the ideal area to showcase our brand and provide support for our sales force and media contacts in New York," said Oakley president Colin Baden.

"This showroom will enable our sales force and media relations team to merchandise Oakley's entire product line with a strong emphasis on footwear and apparel. The creativity and unconventional thinking of the SoHo district will offer a strong synergy with the art and invention of our brand."

Located at 480 Broadway between Grand and Broome Streets, the location will serve as a sales tool and a media relations resource in working with fashion magazines, stylists and editorial audiences, said a statement from Oakley.

Oakley's VP of marketing Scott Bowers said: "Michael Angel has been brought on board as a consultant to style our upcoming seasonal apparel and footwear lines, and to cultivate and refine our relations with all crucial fashion media and stylists. The opening of our showroom coincides with the introduction of our spring 2005 footwear and apparel lines that are beginning to debut at tradeshows around the world."

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