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Team profile: ZyroFisher - BikeBiz

Team profile: ZyroFisher

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This month BikeBiz catches up with the team at ZyroFisher to talk iconic rides, cycling achievements and what life is like at one of the UK's largest and most established distributors. 



Paul Moran
Head of Fisher Field Sales
Role at ZyroFisher: I look after the team who are out on the road, selling the Fisher product portfolio.
Best cycling experience? Being in Champery for Danny Hart’s amazing World Champs win in 2011.
Favorite riding spot? I mainly ride my MTB around the South Downs and Peaslake, but my favourite place to ride is Les Arcs.

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Emily Cann
Customer services manager
Role at ZyroFisher: When something goes wrong, I’m here to put it right. I fix any problems customers may have, and look at what we can do to prevent them. 
Best cycling experience? 
The first time I rode 50 miles, having not cycled for 15 years, was a great achievement for me.
Favorite riding spot? 
Getting lost in the country lanes of North Yorkshire – they don’t call it God’s Country for nothing! 

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Bev Brear
Internal sales manager
Role at ZyroFisher: I manage the internal sales team, and identify products that will benefit our customers to help develop their business in line with their vision
Best cycling experience? 
Cycling with my family in beautiful Aviemore – when my daughter reached an age where she could keep up!
Favorite riding spot? 
Anywhere and everywhere, as long as it’s relatively flat! 

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Andy Budd 
Field sales director
Role at ZyroFisher: My role is supporting the business in its next stage of development.
Best cycling experience? My best cycling experience was riding in Santa Cruz.
Favorite riding spot? 
My favourite places to ride are the Yorkshire Dales, Mallorca and Morzine.

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Damon Smith
Sales director
Role at ZyroFisher: My role is to bring growth and synergy to the sales teams.
Best cycling experience? St Jean-de-Maurienne. I’ve gone riding the French Alps with my father for the last 20 years. He still gives me a hard time at 76!
Favorite riding spot? I love riding in North Yorkshire. Helmsley, Osmotherley, Great Ayton; it has everything on offer.

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Nikki Hawyes
Head of Fisher brands
Role at ZyroFisher: I manage a fantastic team of brand managers who support me in working with our brands to set the commercial strategy for our Fisher brands in our market.
Best cycling experience? Riding the Megavalanche.
Favorite riding spot? Morzine.

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Ed Waterston
Head of Zyro brands
Role at ZyroFisher: I lead the brand management team for the Zyro side.
Best cycling experience? 
Riding with Peter Sagan in California – he did a one handed wheelie as he left me for dust.
Favorite riding spot? 
The Durham Dales have some absolutely stunning scenery, challenging climbs, and most importantly, excellent café stops.

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Jonathan Sherwood
Group head of marketing
Role at ZyroFisher: I lead the marketing strategy and implementation for the business and all of the brands we represent in our portfolio.
Best cycling experience? 
There are too many. Travelling to new places to ride with friends is always a good time.
Favorite riding spot?
 Right now, most of my riding is split between Hamsterley Forest, the bridle ways around Durham and the local BMX track.

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