Core Bike 06 runs from Sunday to Tuesday at the Park Inn, West Bromwich.
"For three consecutive days you have the chance to visit ten of the best distributors in the business, and also to rub shoulders with a huge selection of worldwide industry figureheads," promised Darren Mabbott of Silverfish.
A statement from the Core Bike organisers said:
"Dont miss out on the chance to discuss the latest technological advances in all things bicycle related, or miss out on the opportunity to view some of the hottest brands around including the brand new range of clothing from Mace on the Windwave stand, Intense Tyres and Evil Bikes from Silverfish, and the new DMR bikes range from Upgrade. There will also be a massive selection of exciting new products from the likes of Easton and Extra, Identiti and Ison, Hope, Raw, MMA, Paligap and Chicken & Sons."