BikeBiz Bicycle and cycling retail news
Tenn has signed a brand licensing deal with Eurosport.
Tenn will produce a new range of cycle clothing that the brand claims will, “rival the best brands in the industry.”
Managing director of Tenn Lauren Edwards-Fowle said: “This is such an exciting opportunity for us. We are thrilled to be working with Eurosport; they are a really focused and professional team. It will begin with cycle clothing but due to our expert knowledge of the latest technical fabrics the market has to offer alongside Eurosport’s in-depth knowledge of the sporting arena, we will be expanding out to other sports in the fullness of time.”
Ian Woods of Discovery, owners of the Eurosport Brand added: “Tenn brought to us a proposition that was excellent. We were really impressed by their products and their understanding of the cycle clothing market, we look forward to a really strong partnership with Tenn and, as Eurosport have just purchased the rights to both summer and winter Olympics for the next ten years, the possibilities are endless.”
Edwards-Fowle concluded: “We have been making clothing for other companies and brands for years, and now we have the opportunity to bring amazing and technically brilliant products to market under the Eurosport brand.”
The first collection was debuted at Pure London on July 23rd to-the 25th, with the main launch in Spring 2018.
