Tern appoints North American distributor - BikeBiz

Tern appoints North American distributor

Stile Products Inc to handle both Tern and BioLogic brands
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Newly launched North American distribution firm Stile Products is to carry upstart folding bike brand Tern Bicycles, founded by Josh Hon and his mother Florence Shen. Sister brand Biologic also joins the stable as part of the deal.

“We will focus our distribution around two brands: Tern Bicycles and BioLogic cycling accessories”, said Steve Boyd. “And we will showcase both product lines at the 16th Interbike trade show next September."

The distribution firm is fronted by Steve Boyd, who formerly held the role of COO at Dahon North America, which is currently considering legal action against Tern. More on that here.

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