BikeBiz Bicycle and cycling retail news
Tern has told BikeBiz that it is on course to ship 100,000 bikes by the end of 2012.
Alongside 40 distributors worldwide, including retail/distribution partner Evans Cycles in the UK, the brand has established footholds throughout the Americas, Europe and Asia.
“We’ve had a pretty busy twelve months in 2011,” stated Joshua Hon, Tern vice president. “In that time, we launched a completely new brand, developed twenty-two new bike models incorporating twenty new patented technologies, opened a few hundred custom toolings, set up Service Centers in the U.S., Germany, and Taiwan, established distribution operations in the U.S., Taiwan, and China, and built a global network of 40 distributors. Manufacturing ramp up has been a bit slower than we’d like, but we’re making good progress on the few issues that have popped up."
The Tern team currently numbers 80 people.
Tern offers five bike platforms with a total of twenty-two models in multiple wheel sizes. The company also produces a line of custom accessories for its bikes, including racks, bicycle travel cases and bags.
Matthew Davis, Tern director of global sales and marketing added: “Who would’ve thought that nine months after the launch
of a new brand, in the midst of a global recession, we would have 40 distributors, hundreds of dealers with shop-in-shop Tern displays, and even the first of many Tern flagship stores. We’ve also just launched our first global ad campaign and visitors to the Taipei show will be able to experience it first hand; subway cars across four main MRT rail lines will feature our ‘OPEN’ advertisements. Simultaneously on the other side of the globe in the bike-friendly city of Austin, Tern is at SXSW with SXCycles, the first bike share program for that massive event.”
