Tesco plugs into the electric bike market

E-bike range exclusive to the grocery giant is available online and offers 'more speed, less sweat'
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Retail goliath Tesco is once again upping its cycling offering to consumers with the launch of Hopper Electric Bikes, available exclusively through the retailer.

Touted as offering 'more speed, less sweat' the six bike range begins at £380 and rises to £500. The e-bike range is available online through Tesco.

Earlier in the decade, Tesco launched its 'bike shop in a shop' concept.

The retailer said: "Looking for a bike to commute or to enjoy the fresh air and get some exercise? Then look no further than an electric bike – one of the lesser known wonders of the two-wheel world, with a great selection now available online at Tesco.

"...All this with the added benefit of no fuel costs, low maintenance and the perfect way to stay fit all year round. So you don’t have to be Bradley Wiggins or Victoria Pendleton to get on your e-bike and give it a go!"

The move may come as a surprise to those following the fortunes of Tesco, which recently looked to scale down its non-food offering.

The range includes the Hopper City Electric Bike (£380). An 11” steel frame with a 24V 5ah battery and a low-step. It offers up to 15 miles of assisted travel, is single speed gear and a battery that can be recharged in three hours. The Hopper City SE Electric Bike (£400) offers a Shimano six-speed gear system with micro shifter.

The Hopper Shopper Folding Electric Bike (£420) has three levels of assistance, a 25 mile range and LED display. The Hopper Shopper SE Folding Electric Bike (£440) has a low step frame and 20” wheels with 25 miles of pedal assisted travel at up to 15mph. The Hopper Urban Folding Electric Bike (£490) allows up to 25 miles of travel at 15mph, with three levels of assistance and an LED display. Finally, the Hopper Urban SE Folding Electric Bike is priced at £500.

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