PxPixel
Tesco takes 'bike shop in a shop' scheme to another 16 stores - BikeBiz

Tesco takes 'bike shop in a shop' scheme to another 16 stores

Retailer expands bike retail efforts
Author:
Publish date:
1-tesco-frontage.jpg

Tesco, the UK's largest grocer, has revealed to BikeBiz that last year's 'bike shop within a shop' has been so successful that it has rolled the concept out to another 16 UK stores.

Last year the retailer introduced the concept to around eight of its larger stores around the nation, and since then has introduced the programme to a total of 24 stores. The ‘mini bike shops’ offers bikes built by trained staff – reportedly the first time a supermarket has offered the service. Last year the retailer told BikeBiz it was taking bicycles seriously.

The concept revolves around offering Tesco customers an improved cycle offering. 

A spokesperson told BikeBiz: "The aim has always been to provide affordable biking for the family. They [bike shop within a shop] have been trading well.”

"We're very pleased with it and the customer response."

Tesco’s spokesperson revealed to BikeBiz: “We've very happy with how the trials have gone and we now exclusively bring the Via Velo brand to retail.”

The Via Velo range includes a wide range of accessories, from lights, tyres, bottles and cages, saddles and cycle luggage. Previously independent bike dealers polled by BikeBiz had largely not felt threatened by increased interest in the cycling market from supermarkets. 

Tesco currently has in the region of 450 stores across Great Britain.

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018

CRC_Logo_620x349-1

Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018

Canyon_Logo_1(1)

Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018

CRC_Logo_620x349-1

Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018