Stereo Bikes has created what it is calling the world's first ever 3D BMX catalogue.
According to distributor Mint, the 3D catalogue has created a stir among customers and bike dealers alike, with rumours that it will be entered for a design award.
The blurb introducing the quirky catalogue reads: "We at Stereo Bikes present a new way of exploring our products: Stereo Vision.
"So put on the 3D High Voltage Vision Goggles and be prepared for a 3D Stereo journey. Go ahead and grab the catalogue, and for the first time in BMX history, you'll see them like you've never seen them before."
You can see it online here.