Thinking of funding your bike idea via Kickstarter? Here's some tips

His crowd-funding target was £4000; he raised £17,407. How did he do it? Carlton Reid reveals his Kickstarter secrets.
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Thanks to a successful Kickstarter campaign Carlton Reid's roads history book has secured funding for a print run. 'Roads Were Not Built For Cars' will be published in August. Reid is the executive editor of BikeBiz.

Reid's funding target for the book was £4000. This was reached within 20 hours of the campaign going live. Pledges for the book carried on arriving, with the final total being £17,407.

For those exploring the crowd-funding route to market - and many bike product start-ups have already done so - Reid has written a blog posting about how to plan and execute a successful Kickstarter campaign.

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