The theme for this year’s show, which runs from November 2nd to the 4th, is the monuments; five legendary one-day races that are highlights of the season for cycling fans.
Rouleur Classic is officially partnered with all of the race organisations and will be helping them bring the qualities of each race to London audiences – Milan-Sanremo, Tour of Flanders, Paris-Roubaix, Liège-Bastogne-Liège and Tour of Lombardy.
Directeur sportif at Quick-Step Brian Holm will be curating art installations to celebrate each of the five Monuments. There will also be a Monuments gallery, shot by photographers Marshall Kappel and Kristof Ramon.
This year Johan Museeuw is planning to ride from Ypres to London to attend the event; fellow Belgian icons Peter Van Petegem and Nico Mattan will join him. The trio has nine Monuments wins between them.
The event will also include a World of Speed showcase with an insight into cutting edge developments in time trialling, multiple WorldTour kit launches, a Mavic service course and A History of Elite Performance presented by Saddleback.
A line-up of guests and pro-riders will be announced over the coming months – together with all the leading cycling marques – exhibiting the latest cycling apparel, components and technology.
Brands currently confirmed to be at this year’s Rouleur Classic include: Adidas, Alchemy, Ashmei, Campagnolo, Cannondale, Castelli, Cervélo, Colnago, Continental, Di Luca, Edco, Elite, Endura, Enve, Factor, Focus, Giro, Gore Bike Wear, Katusha, Kinesis UK, Kyklos, Lazer, Lightweight, Look, Mavic, POC, Polartec, Ridley, Rolo, Rotor, Santini SMS, Sarto, Shimano, Sidi, S-Works, Sportful, Sram, Stages, Storck, Tacx, Vélobici and Zipp.
Rouleur Classic returns to Victoria House in London’s Bloomsbury Square. Early bird ticket prices start from £20 and are available to buy now from the Rouler website here. New in 2017 is the Season Pass, enabling visitors to attend each day of the event.