BikeBiz Bicycle and cycling retail news
Tom Catton has joined Upgrade Bikes in a new position focused on digital marketing, strengthening the West Sussex based distributor’s sales and marketing team.
He will be working across all Upgrade’s exclusive brands plus house brands DMR and Kinesis UK, and will aim to increase the company’s digital footprint by working on social media, digital advertising and direct communication to dealers and consumers.
Marketing manager Rory Hitchens said: “Tom brings with him a wealth of experience in bike industry marketing and an eye for analytics and campaign planning. We are excited to have him as another dynamic member of the Upgrade team.”
