Yet another bike trade show? This one comes with a key difference - you don't need to leave your shop (or even your home) to attend.
Hookit products is bringing its trade show to dealers - the HKT Online Show is an entirely online trade show and range presentation, yet still featuring a few bargains and incentives that you'd expect at physical industry events.
'Attendees' will even be able to ask live questions at the show.
Hookit said: "It's no secret that trade shows can be inconvenient for certain store owners; it's either too far away, or they don't have the staff to cover, and they really don't want to close the store.
"Without having to leave the comfort of your shop, office or home we will give you an informative breakdown of our product portfolio, give you the chance to check out new products before anybody else and also take advantage of some special offers just for participants. With three time-slots throughout the day, designed to be at off-peak times, going to a show has never been so convenient.
"You will be able to ask live questions and also have the opportunity to playback the whole presentation at a time that suits you."
Dealers can register for a time-slot here.