Samsung UK is promoting the 'lighter for performance' aspect of its new tablet computer by slinging it underneath the toptube of a fixie made for 14 Bike Co, a bike shop based in the Truman Brewery, Brick Lane, London.
Samsung describe the bike as the "ultimate Galaxy Tab 10.1 accessory".
According to the company, the Galaxy Tab 10.1 features "a 10.1 inch crystal clear WXGA TFT LCD screen, weighs only 565 grams and is the world's thinnest mobile tablet of its screen size measuring just 8.6 millimetres."
A Samsung press release added: "Such features are complemented by the special edition bike's bespoke handling and elements of the tab have been used to influence the overall bike design."
The steel framed fixie black on one side, white on the other. The detachable tablet holder is made from carbon fibre.
While most digitally-asute cyclists use iPhones and Androids on handlebar-holders, Samsung reckons there's a gap in the market for accessing on the move data via tablet: "Accessible from the side, the Galaxy Tab 10.1 holder allows for the device to be used easily whilst on the move. Applications such as dashboards tracking mileage, route planners and repair instructions for punctures, can be downloaded from the Android Marketplace to enhance everyday cycling routes or more adventurous trips."