PxPixel
Torch helmet label goes to Dragon's Den for the PR - BikeBiz

Torch helmet label goes to Dragon's Den for the PR

Now set for the London Bike Show, the founders went on hit show, but cash was an afterthought
Author:
Publish date:
1-screen-shot-2015-01-28-at-10.43.21.png

We've heard of bike labels turning to Dragon's Den before now, but they usual enter the Den with the intention of coming out clutching a pile of cash - not the case with helmet upstart Torch.

As you'll see in the video below, there's a shock plot twist when investor Peter Jones recognises founder Hugh Roper as a fellow multi-millionaire.

"So you're more here for the PR then," spots fellow dragon Piers Linney. 

Now set for the London Bike Show, the Torch T1 helmet features a front facing white, five LED light and a rear, red five LED light. Fully integrated into the moulding of the helmet, there are no protruding edges and the electronics remain fully weatherproofed. The T1 helmet exceeds safety standards and has a retail price of £85.

The lights are USB rechargable and have a run time of around 12 hours.

Though intrigued by the product, each of the Dragon's declined the opportunity to invest based on the lack of patent applied to the product which already has numerous competitors on the market.

Watch Torch's time in the Den here:

Torch Appears on Dragons' Den from Torch Apparel on Vimeo.

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018

CRC_Logo_620x349-1

Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018

Canyon_Logo_1(1)

Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018

CRC_Logo_620x349-1

Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018