Tour de France 2014 inspires Brits to get on their bikes

A poll by Sustrans has found that that a quarter of Britons have been inspired by Le Tour to try cycling or cycle more often.
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A poll by Sustrans has found that that a quarter of Britons have been inspired by the Tour de France to try cycling or cycle more often. The professional road race finishes today in Paris but started three weeks ago in Yorkshire.

The poll, conducted on Friday, revealed that 25 percent of respondent felt inspired by the Tour to try cycling or intended to cycle more. London was the most inspired area where nearly a third of respondents, 29.3 percent, intended to cycle more

30 percent of respondents listed improved cycling infrastructure as the key factor that would help them cycle more.

Malcolm Shepherd, Chief Executive for Sustrans said:

“What a show cycling has seen since the Tour de France hit Yorkshire just a few weeks ago. If the Governments ‘cycling revolution’ is to go ahead they must be quick to capitalise on this public passion to reap the benefits in health, congestion and the economy to be had with higher levels of public cycling.

“These public spectacles have been good for the soul of the nation, but the Government must now act to meet this enthusiasm and demand for safer cycling by committing to serious long term funding for safe cycling infrastructure and reducing speed limits to make our roads less hostile.”

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