Fisher Outdoor is currently staging its annual trade-only Expo at the Edgbaston cricket stadium in Birmingham. The event started on Sunday and was a star-studded affair, with guests including former pro roadie Sean Kelly; trackie Craig Maclean; MTBers Will Longden and Steve Peat; and Cycling Weekly columnist Michael Hutchinson.
Martin Murray was also at the show. Murray is the brother of Stephen Murray, the US-based British BMXer injured last year in America. The presence of Martin Murray at a charity auction, held Sunday night at the Jury's Inn in central Birmingham, helped to get Brit bike shops to dig deep for the variety of items in the after-dinner auction. These items included signed jerseys and ride sessions with Steve Peat.
Commentators Anthony McCrossan and Brian Smith were auctioneers for the evening and they kept the bids flowing.
A signed Sean Kelly jersey raised £2000. A Stay Strong iPod nano customised by Muc Off to benefit the Stephen Murray fund raised £400. A mystery prize raised £1200 (it turned out to be six month's worth of credit from Fisher Outdoor).
In total, the auction raised £17,000, £2000 of which went to the family of Jason McIntyre via the roadie Braveheart fund. Scottish champion cyclist McIntyre was killed by a driver last week near his home in Fort William.
Last year Fisher donated $5000 to Murray's fund.
150 people were at Fisher dinner, including all the Fisher staff, brand representatives from around the world and a selection of British bike shops.
Fisher CEO Richard Allmark said:
"We were staggered the auction raised £17,000. We were expecting it to be just a few thousand pounds. I think the reason so much was raised was because both recipients are very close to home for us in the bike trade. Jason McIntyre's death was such a shock, it really touched a lot of people on the night.
"We also showed a video from Stephen Murray in which he expressed his thanks for Fisher staging the auction and asked everybody present to raise their glasses. It was an incredibly moving night."