Trail Break and Cannondale announce partnership - BikeBiz

Trail Break and Cannondale announce partnership

Trail Break has announced that they will be linking a series of their events to the Cannondale brand for the coming season.
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With a long history in cycling, a very popular web site and over 30 events a year, Trail Break offers a very wide platform for any sponsor.

Trail Break boast a broad and dedicated client base, drawn from a wide cross section of the cycling community. Phil Harrison from Trail Break said: "One of the biggest changes we have seen over the last few years has been the development of cyclists with a broader interest in the sport, owning several bikes for different disciplines and riding on and off road both competitively and for self-achievement. We feel this broadening of the market is one of the healthiest developments we have seen since the original MTB boom of the early 1990's and it fits perfectly with Trail Breaks view of cycling as an integrated whole.

"We are very excited to be working with Cannondale, as we feel the brand fits very well with that ethos too. And importantly, we have a very good relationship with Mike Cotty, UK brand manager for Cannondale, both as a rider and within the industry. Motivation and good communication with a sponsor are crucial to the success of any business relationship and we know Mike is as motivated by this partnership as we are.

Cannondale now offer some good value, entry-level bikes alongside their traditional high end machines.

Mike Cotty from Cannondale said: "It really is excellent to form a partnership with the Trail Break organisation. The whole network of events that they offer are not only very professionally run, but at the same time they maintain a fun and friendly atmosphere. After seasons of hard work, Phil is now working with a tried, tested and successful formula. Hopefully our partnership will help progress the events even more in the future."

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