Trail Break encourages IBD presence at events

"There's plenty of scope for stores to access new customers," says Phil Harrison
Publish date:
432_Picture 1.jpg

Trail Break Events is calling on independent stores nationwide to get involved with more local cycling events and races.

Trail Break's Phil Harrison told BikeBiz: "There's such a wide range of events on offer out there that are a great opportunity to link either locally or nationally to a lot of motivated riders."

Having recently started the Cycling Events Organisation - covering Trail Break and the Southern Sportive - Harrison believes stores can benefit from having a presence at grassroots and advanced race events.

Harrison adds: "We are only just on the edge of the biggest upturn in participation that cycling has ever seen, but it requires the trade making those connections to that potential market. Waiting for them to walk in the shop just won't do.

"So many shops struggle to just keep their doors open, struggle with low margins and increasing overheads. If these stores can find the time to take a day out, there is a massive potential market out there, one that needs advice and a friendly face that will sell them the right product and give them all the advice they need."

CEO is currently working on an event called the Big Swndon Bike Ride, which is expected to draw cyclists from beginner level to professional.

Harrison said of the event: "We are open to the trade or anyone who feel they can contribute to the day and offer something to increase the overall days experience."

Featured Jobs

cls logo_jpg 600x348

Bike Mechanic

Club La Santa I Lanzarote, Canary Islands I Competitive Salary & Benefits I Date Published Monday 7th January 2019

LTR coral logo 620x349

Local Project Manager (x3 roles)

Love to Ride I North East Lincolnshire, Slough, Southampton I Salary: £32,500 equivalent (PT, temporary) I Date Published Monday 7th January 2019

Logo stacked

Head of Marketing

Brompton I West London I Salary Competitive I Date Published Wednesday 9th January 2019


Senior Sales Executive

BikeExchange I UK Nationwide I Salary TBC Depending on level of experience I Date published Wednesday 16th January 2019