Tredz Bikes has appointed Stuart Read as head of commercial.
He will join Tredz Bikes in November after more than 15 years at Evans Cycles, leading the buying team which works with brands including Specialized, Giant, Cube and Orbea.
Alexander Bartholomew, managing director of Tredz Bikes, said: “Stuart is a fantastic addition to the Tredz Bikes leadership team.
“He knows the bikes, the brands and has a deep affinity with our own values of customer obsession, expertise and quality.
“I am delighted to welcome him on board at this exciting time for the business."
Read said: “It's really exciting to be joining Tredz Bikes, a business with a lot of ambition, drive and passion for the industry.
“I hope to continue and evolve the great work being done, adding my own enthusiasm and the experience I’ve gained from the last 15 years working with Evans Cycles.
“I am looking forward to the challenge, the opportunity to work with new brands and the expertise that I can learn from, not to mention the incredible riding the new location has to offer!”
Tredz Bikes was acquired by the Halfords Group in 2016, announcing its ambition to develop and grow the retailer to better serve the performance cycling market.