Trek becomes Official Bike Sponsor of the Vuelta a España

Spanish tour gets US bike sponsor and Trek to organise series of amateur races, too.
Author:
Publish date:
1-trek.jpg

Unipublic has announced that Trek will become the official bicycle sponsor of the Tour of Spain, the Vuelta a España.

In conjunction with the race, the inaugural Trek Challenge, a four event competition open to the public, will be held at Madrid’s Jarama Racetrack on September 10th and 11th. The four events included in the Trek Challenge are a team and individual time trial, mountain bike race, and distance-covered event. All events are open to the public and each will feature different age groups and ability categories. Winners of each event will be awarded various prizes with the winner of the individual time trial receiving a Trek Madone.

Trek VP of Marketing and Product Development Joe Vadeboncoeur said: 

“With Team RadioShack and Leopard Trek competing this year, becoming the official bicycle of the Vuelta takes our involvement another step further and is a sign of our company’s commitment to world class racing and events.

“The Trek Challenge is going to be an amazing addition to this year’s race and will offer everyone who attends or competes an unforgettable experience.” 

Featured Jobs

LTR coral logo 620x349

Local Project Manager (x3 roles)

Love to Ride I North East Lincolnshire, Slough, Southampton I Salary: £32,500 equivalent (PT, temporary) I Date Published Monday 7th January 2019

Logo stacked

Head of Marketing

Brompton I West London I Salary Competitive I Date Published Wednesday 9th January 2019

BE2016_googlelogo

Senior Sales Executive

BikeExchange I UK Nationwide I Salary TBC Depending on level of experience I Date published Wednesday 16th January 2019

cls logo_jpg 600x348

Bike Mechanic

Club La Santa I Lanzarote, Canary Islands I Competitive Salary & Benefits I Date Published Monday 7th January 2019