Trek goes store-in-store in Coventry - BikeBiz

Trek goes store-in-store in Coventry

Cotswold Cycles to open a Trek Bicycle Store - the UK's second - in a department store on a Coventry business park.
Publish date:

Andrew Hutchings of Cotswold Cycles is to open Trek Bicycle Coventry on September 22nd. The store will be a retail concession of 3,230 square feet located within the new Leekes home department store on the Gallagher Business Park. This retail centre is situated near junction 3 of the M6, next to the Ricoh Arena.

Trek Bicycle Coventry is the second retail venture for Hutchings.

"I am excited to be partnering with Trek to develop this new store, and to reach a large group of potential cyclists. We are committed to providing a very high level of service to make the whole experience of bike buying and ownership a pleasurable one," said Hutchings.

Nigel Roberts, General Manager of Trek UK, is confident of the store's success:

"Andrew is an ideal partner for our second UK Trek Store. He's had very positive results from Cotswold Cycles, and his choice of the new Leekes store concession will draw in customers who are perhaps unfamiliar with bike shops."

The new Leekes Coventry store will include other concessions, including Cotswold Outdoor and O'Neil.

BikeBiz took a closer look at the brand/concept store phenomenon in the bike trade, here.

Register for the BikeBiz News Digest at the registration page.

Follow BikeBiz on Twitter at @BikeBizOnline or 'Like' the BikeBiz Facebook page here.

Featured Jobs

the cycle hub

Workshop Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Wednesday 3rd October 2018

jc cook bike promo

Mechanic/Sales Assistant

JC Cook I Grimsby/Scunthorpe I Salary: 20k Plus Commission I Date Published Tuesday 16th October 2018