Trek goes store-in-store in Coventry - BikeBiz

Trek goes store-in-store in Coventry

Cotswold Cycles to open a Trek Bicycle Store - the UK's second - in a department store on a Coventry business park.
Publish date:

Andrew Hutchings of Cotswold Cycles is to open Trek Bicycle Coventry on September 22nd. The store will be a retail concession of 3,230 square feet located within the new Leekes home department store on the Gallagher Business Park. This retail centre is situated near junction 3 of the M6, next to the Ricoh Arena.

Trek Bicycle Coventry is the second retail venture for Hutchings.

"I am excited to be partnering with Trek to develop this new store, and to reach a large group of potential cyclists. We are committed to providing a very high level of service to make the whole experience of bike buying and ownership a pleasurable one," said Hutchings.

Nigel Roberts, General Manager of Trek UK, is confident of the store's success:

"Andrew is an ideal partner for our second UK Trek Store. He's had very positive results from Cotswold Cycles, and his choice of the new Leekes store concession will draw in customers who are perhaps unfamiliar with bike shops."

The new Leekes Coventry store will include other concessions, including Cotswold Outdoor and O'Neil.

BikeBiz took a closer look at the brand/concept store phenomenon in the bike trade, here.

Register for the BikeBiz News Digest at the registration page.

Follow BikeBiz on Twitter at @BikeBizOnline or 'Like' the BikeBiz Facebook page here.

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018


Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018


Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018


Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018