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Trek has introduced what it calls the ‘Speed Concept’ line, which comprises of triathlon and time trial suited builds.
The models were launched on Saturday against the backdrop of the Amgen Tour of California’s Stage 7 Time Trial in Los Angeles.
“This launch represents the culmination of more than three years of design, engineering, and development,” remarked John Burke, President of Trek Bicycle, to a crowd of more than 300 Trek retailers. “The Speed Concept project is the most technologically advanced endeavor Trek has ever undertaken, and I’m proud to say it’s resulted in the most advanced bicycle we have ever made.”
At the center of the Speed Concept’s superior aerodynamics is Trek’s revolutionary Kammtail tube shape. The Kammtail Virtual Foil (KVF) is the fastest, most aerodynamic tube shape ever produced for a bicycle.
Pivotal to the success of the Speed Concept line were three primary design parameters. “We set out to create the most aerodynamic bike ever designed, hide as much of the bike from the wind as possible, and make sure it fit the broadest range of athletes,” said Trek Road and Tri Product Manager Tyler Pilger.
“Trek thought of everything with this bike,” said two-time Ironman champion Chris Lieto. “Just looking at the bike you can tell it’s fast. Everything is hidden; cables, fuel, flat repair, everything I need to put up the best bike split on the course.”
Trek will offer the Speed Concept in three unique platforms in 2010, for a total of 12 models in all. As the pinnacle of triathlon performance, Speed Concept 9 Series models are manufactured in the USA from Trek’s proprietary OCLV2.
Carbon and are completely customizable through Trek’s custom bike program, Project One.
To compliment the high-performance and fully-customizable Speed Concept 9 Series, Trek also introduced the Speed Concept 7 Series platform. Comprised of five models with MSRPs ranging from $2899 to $3799, the Speed Concept 7 Series incorporates the same revolutionary aerodynamic advantages of the 9 Series but is constructed using Trek’s advanced TCT carbon.
For more information on Trek’s all new Speed Concept line of bicycles, visit www.trekbikes.com/speedconcept.
