Trek joins Giant in Booosting IBD's USPs - BikeBiz

Trek joins Giant in Booosting IBD's USPs

All the Trek marques - Gary Fisher, Klein, Lemond and Trek – will be participating in the Green Transport Plan tax-saving scheme that's run by employers and enables employees to spend twice as much on their bikes for no extra expense. Further participants will be announced shortly, said a statement from the ACT.
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The scheme - details in the link below - aims to get commuters out of their cars and on to bikes by offering tax incentives which can provide a saving of up to 50 percent on the price of new bicycles.

Trek’s Nigel Roberts said:

“This is a great way to encourage cycle usage in the UK. By joining Giant in supporting an IBD scheme we will be providing Booost with a broad network of IBDs nationwide. IBDs are where consumers will find the service, knowledge and choice of branded products that lead to a quality cycling experience, essential for the scheme to work long term.”

The ACT's Mark Brownsaid:

“It’s great to have another leading brand on board and proves just how valuable this new initiative is to IBDs and consumers.”

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