Ascend software is produced by Leum Software Partnership of Wisconsin.
Trek president John Burke said:
We are always looking for ways to make our dealers more successful. In the future, a dealers success will depend more on their information systems. We want to help our dealers by offering them a complete turn-key bicycle store management system and equally great service to back it up.
We have recently installed the Ascend software at the Trek Store in Madison and will be adding a lot of great features to the system, with the plan to introduce the complete package at Trek World in Madison in August.
Trek World is Trek's in-house show.