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The Triathlon Plus Show, launched last year as sister event to the London Bike Show, has been rebranded as Triathlon Show: London – Driven by SEAT.
Since last year Triathlon Plus, like the rest of its former Future stable mates, has been sold. Tri Plus went to Kelsey Media, while the others went to Immediate Media.
In more rebranding news, show organiser Vos Media has been rebranded as Telegraph Events, over a year after Telegraph bought a majority stake in Vos.
Brands who exhibited at the former Triathlon Plus Show included Brooks, Aquasphere, HUUB, Tri UK and Mailsports. The event will return in the same format from 12 to 15 February 2015 at ExCeL, London and organisers estimate the Show will be almost 50 per cent larger.
“We’re extremely confident of delivering a fantastic Show in 2015 off the back of all the positive feedback that we received from the exhibitors, sponsors and visitors after its first outing," said Group Show Director Steve Clark. "Triathlon participation is continually growing and we are dedicated to helping introduce even more people to this amazing sport. The Show truly captures the excitement of the industry at a time when everyone is building up to the Triathlon season. With new partnerships, including welcoming SEAT back for a second year, and exciting Show content, this really is proving to be a Show which the triathlon industry can be proud of.”
Brooks, Wattbike and Tri UK are among the brands who have signed up for the 2015 Show, alongside SEAT, which has signed a new headline sponsorship deal and will also return in 2015.
SEAT National Communications Manager Steve Bellew: “SEAT are delighted with the results generated from our sponsorship of the Shows. Our presence at the event created a fantastic focal point for the launch of the new SEAT Leon ST. We had lots of visitors showing a genuine interest in buying a SEAT vehicle, with many people taking part in test drives or registering to have a test drive following the Shows.”
