Troy Lee Designs names Dutch Schultz as COO

Schultz had previously been executive consultant at the company
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Troy Lee Designs (TLD) has hired Dutch Schultz as chief operating officer, Bicycle Retailer reports.

Schultz had previously been executive consultant at TLD, and had also previously served as senior vice president of global product for Volcom.

TLD chief executive Jason Steris said: "Having closely worked alongside Dutch at Volcom, I'm excited to have him join the TLD team. 

"At Volcom, Dutch led multiple functions specific to product creation, planning and go-to-market execution, so he brings in-depth knowledge of how the engine of an organisation needs to operate efficiently and profitably."

TLD founder Troy Lee added: "I am super stoked to have Dutch come on board full time. 

"We have accomplished a lot together this year, and I am really looking forward to the future and what's next for the brand."

Schultz said: "Having spent the last five months working side by side with Troy and the team, it became apparent that TLD is one of those brands that is uniquely positioned to leverage its existing market leadership to fuel growth moving forward, and I could not be more excited to partner with the team and our customers.

"We have a talented and passionate staff, and with a continued focus on day-to-day execution as well as elevating the TLD customer experience, I know we can successfully and authentically meet our collective goals."

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