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Tweedlove creates entry-level enduro race to attract new participants - BikeBiz

Tweedlove creates entry-level enduro race to attract new participants

TweedLove has introduced the entry-level enduro race, the G-Form Enjoyro.
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TweedLove has introduced the entry-level enduro race, the G-Form Enjoyro.

The event is set to be held in the late afternoon and evening of Friday, June 9th 2017 as part of the three-day-long TweedLove on the Green Festival in Peebles. The race is shorter and technically simpler than the other enduro events associated with TweedLove.

The G-Form Enjoyro has been created to attract riders who might feel concerned about the perceived levels of fitness or ability required for the more competitive endures, but who still want to enjoy the fun of racing in an event. Instead of requiring a full weekend of time commitment, the race will take place in just a few hours.

The stages for the Enjoyro are all within the Glentress trail centre, with a relatively short overall course distance and technically straightforward descents.

“The G-Form Enjoyro event is a perfect platform for entry level enduro racers to gain experience in the sport. The G-Form products give riders of all ages, and abilities, the confidence needed to race at the highest level,” said Michael DeLeon, G-Form VP of global marketing. “We’re excited to partner with TweedLove on this new event that will get more people racing.”

“We are very keen to attract more females into enduro too,” added DeLeon. “MTB events are often poorly attended by women, and in many cases they make up less than five per cent of the total entry numbers. We hope to increase these figures substantially through events like the G-Form Enjoyro.”

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