PxPixel
UCI/IOC agree to more brand exposure for bike parts at Olympics - BikeBiz

UCI/IOC agree to more brand exposure for bike parts at Olympics

Handlebars and cranks can feature brand marks, says UCI and IOC.
Author:
Publish date:
2-cceea173816d422f95e5d4f931200ec5.jpg

The brand marking deal was negotiated by WFSGI, the World Federation of Sporting Goods Industries.

Last month the WFSGI interceded on behalf of bicycle brands to allow bikes used in Olympic events to feature frame logos.

Component manufacturers raised concerns they may not be allowed on bicycles if the IOC and the UCI didn't explicitly allow their brand logos to be seen. WFSGI approached the IOC and the UCI and the organisations agreed to further amendments to their brand mark rules for bikes.

Robbert de Kock, Secretary General of the WFSGI, said: "It was extremely important for the WFSGI to pass on the concerns raised by the bicycle industry in regards to the logo identification marks to the UCI and the IOC. Of course, we are very relieved to learn that our interventions were again successful. The IOC and the UCI agreed to amend the policies regarding handlebars and crank-sets as well to the frame."

One identification of the manufacturer is permitted on each side of either the stem, the handlebars or extensions, if different from the manufacturer of the frame.

Component suppliers are not allowed to affix brand marks that differ to those on commercially-available machines.

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018

CRC_Logo_620x349-1

Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018

Canyon_Logo_1(1)

Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018

CRC_Logo_620x349-1

Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018