Naturally, those companies that book display ads will get extra copies for internal or external distribution.
Reps visit bike shops, they know at first hand how well-thumbed B3's get. So, if reps want free copies of the Bible, they need to stress to their bosses that advertising in B3 is an extremely cost-effective, year-round, day-on-day promotion.
BicycleBusiness will distribute, FREE OF CHARGE, 2400 copies of B3/03. Extra copies cost £25 each (+ postage).