UK market attracts Austria's Airstreeem bike brand - BikeBiz

UK market attracts Austria's Airstreeem bike brand

Road and tri performance brand aims to repeat success in Austria and Germany over here
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Airstreeem was established by pro KTM Continental Team racer, Stefan Probst in 2008 in his Salzburg hometown.

The Airstreeem line-up includes light erodynamic carbon wheel sets, frames and complete bikes, hand built in Salzburg.

Hoping to build on strong sales in Germany and Austria, Airstreeem has enlisted Brandnation for some PR and marketing help to establish the brand in the UK. Brandnation plans a "multi-tier, multi channel strategy to maximise targeted trade, specialist and consumer media exposure". Not only that, but there's also an Airstreeem pro-team, which includes Twenty3C and international athletes including Steffen Justus, Gregor Buchholz and Alexander Bryukhankov.

Airstreeem UK MD Paul Hodge commented: “We are very pleased to partner with Brandnation in this exciting growth phase for our business. Airstreeem Sales in Germany and Austria were really strong last year and we are looking to replicate that success in the UK, leveraging off the phenomenal growth and interest in the cycling and triathlon markets.”

Brandnation MD Mary Killingworth added: “We’re delighted to welcome Airstreeem into Brandnation. It’s an exciting period for a relatively new and dynamic premium cycling and triathlon brand and we relish working with Airstreem’s UK management team to help the brand grow and reach its target markets with the rise in cycling- both performance and leisure. This account will utilise our extensive existing cycling and triathlon experience and contacts to the max.”

UK distribution for Airstreeem can be contacted at uk@airstreeem.com.

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