Managing director for EBC, Paul Stanforth believes the electric bike market in the UK may be on the verge of playing catch up with mainland Europe.
Having ordered in a significantly stronger winter stock, based on demand at retail level, Stanforth commented: “Consumer confidence in ebikes has reached a tipping point and we are now looking to significantly increase our levels of stock in the UK.”
AVE, a brand carried by EBC, echoed Stanforth's comments stating that the UK is now its fastest growing European market.
Stephan Hahn, owner of AVE said: “The UK is now our fastest growing European market. Obviously this is due to the proactive work of EBC supporting the brand, but we also believe it signifies a step change in regards to the consumer’s perception of ebikes. Thanks to some significant UK PR, ebikes are now being talked about as not only a viable, but a fun way to get around and this increase in public interest is translating in to sales.”
BikeBiz will tomorrow (Tuesday 27th) attend a Bicycle Association organised review of the market, reporting on the seminar in the January print edition.